Oura - Community Hub (IA, Content Strategy, Copy) 
Oura Ring - Product Research Content  
Oura Ring - Product Research Content 
Our Ring - Product Research Content 
Oura Ring - Product Research Content  
Plenty Farms - Video  
Plenty - Packaging Campaign 
Plenty - Web Content  
Plenty - Web Content
The FADER/Cornerstone - MLS All Star Ad
The FADER - Kit Editorial  
The FADER - Kit Editorial 
LeagueApps x Ripken - Case Study and Video 
LeagueApps - Website (IA, Content Strategy, Copy) 
LeagueApps - Mobile App Launch Video 
LeagueApp - Mobile Apps Launch Web Copy 
LeagueApps - Integrations Web Copy  
LeagueApps x Atlanta United - Case Study 
LeagueApps x Gateway - Case Study
UNICEF Kid Power - Web Content and Video  
UNICEF Kid Power Wearables - Web Content  
Plenty - Blog 
Plenty - Blog 
Plenty - Blog
Plenty - Blog 
Casepoint - ILTA Peer to Peer Op-Ed  
Lexis Nexis - LegalDive Editorial  
LexisNexis - Legaltech News 
Exterro - Today’s General Counsel Editorial 
Lexis Nexis - LawNext Editorial  
TD SYNNEX - Circular Product Blog   
Eat This, Not That - Editorial 
TIME Magazine/Eat This, Not That - Editorial 

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Ashlyn Heller
copy content editorial







I’m a copywriter and content strategist with 5+ years experience writing both agency and client-side for impactful brands focused on tech, sports, and food. Highlights include Plenty, a robotic farm backed by Google, and  LeagueApps, a sports tech platform used by the NBA, MLS, an NHL

I graduated cum laude from Amherst College where I was a four-year all-academic member of the varsity women’s soccer team and editor at The Amherst Student newspaper.




 
Scroll and click to see my work.
Through my professional experience, I bring deep expertise in early brand development–from brand storytelling and verbal identity (TOV) to product messaging and content strategy. I excel at both short- and long-form conversion-focused writing, from headlines and CTAs to email and video. 

In my free time, I’m still an avid soccer player via @secretfutebolclub, a brooklyn-based soccer collective comprised of designers, writers, artists, stylists, photographers, producers, DJs, and more.